Bringing Bricks & Clicks together: MARRYING ONLINE AND OFFLINE STORES
Internally, we used to talk about omnichannel and we’ve really switched that terminology because it became such a buzz word and omnichannel just means a lot of channels. In reality, the right way to look at it is unified commerce. Not unified in terms of an insideout view on unifying the platforms but unifying around the consumer experience.
That’s what all retailers, whether you’re starting online or offline, are realising. Unifying the experience around a singular customer who is shopping at multiple channels is really the true story that is going around today
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