Conference Day One – 5 September 2018, Wednesday
8:00 am - 8:45 am Registration & Coffee
8:45 am - 9:00 am Opening Remarks from the Chairperson
RE-DESIGNING THE BRICK AND MORTAR EXPERIENCE
9:00 am - 9:40 am Creating A Unique Retail Experience through Design Evolution and Innovation
- Developing forward-thinking design concept to create “First in Class” stores
- Incorporating local cultures into design to provide unique and relevant experiences
- Enticing customers with new architecture and visually stunning product showcase
9:40 am - 10:10 am Co-Creating Branch Designs to Deliver Exceptional Customer Experience
- Understanding your customer demographics before diving into design planning
- Utilising design-thinking and customer journey maps in store planning and design
- Integrating technology and smart devices to create an immersive in-store experience
10:10 am - 10:25 am Speed Networking
10:25 am - 11:00 am Morning Refreshment Break
CREATING ENGAGING & IMMERSIVE IN-STORE EXPERIENCE
11:00 am - 11:30 am Creating a Flagship Experience to Drive In-Store Engagement
- Designing spaces that brings genuine value, inspiration and personal connection
- Expanding beyond transactional: Stores as a key medium for customer research and engagement
- Designing dedicated zones for a more intimate and personalised in-store experience
11:30 am - 12:00 pm Utilising AR/VR for an Immersive Retail Experience
- Harnessing the benefits of AR/VR to transform store planning, design and customer engagement
- Devising your AR/VR roadmap – Piloting, testing and rolling out across branches and storese
- How can you ensure seamless integration with traditional branch and store operations?
12:00 pm - 12:30 pm Leveraging Interactive Displays to Enhance Store Interactions
- Using smart screen displays to visually enhance the in-store experience
- The power of gamification to boost in-store traffic, sales and engagement
- Strengthening brand awareness and building loyalty through interactivity and creativity
12:30 pm - 2:00 pm Lunch & Networking
REVOLUTIONISING BRANCH & STORE INTERACTION [2 Rotations @ 45 Minutes Each]
2:00 pm - 3:30 pm Roundtable A: Harnessing the Power of Data Analytics to Personalise In-Store Experiences
2:00 pm - 3:30 pm Roundtable B: Design-Thinking to Transform the Stores and Branch Experience
2:00 pm - 3:30 pm Roundtable C: Linking Offline and Online Customer Touchpoints to Optimise In-Store Experiences
3:30 pm - 4:00 pm Afternoon Refreshment Break
O2O INTEGRATION
4:00 pm - 4:30 pm The New Retail Journey: Mixing Bricks and Clicks
- Merging physical and digital to provide customer experience at a whole new level
- Catering to the new demands and preferences of search, shop and buy
- How can you ensure seamless and complementary online and offline experiences?
4:30 pm - 5:00 pm Optimising Customer Engagement, Interaction and Personalisation in an Omni-Channel Environment
- The blurring of online and offline: Providing flexibility and convenience to modern lifestyle consumers
- Structuring a winning promotions, sales and marketing campaign across channels
- Leveraging mobile and web presence to maximise outreach and drive in-store traffic
